A Comparison Between General Basket Analysis And Brand Basket Analyses And Study Of Their Imoact On Nofal Mall

Abstract

These days the world facing a great data evolution, today’s economy and businesses are depending on collecting a huge data about customers and their behaviors so they have to know how exploit it in an efficient way to provide good promotion and services which may satisfy customers and lead to more customer retention. To accomplish the previous goals companies need Data mining and data analysis tools and systems, the Shopping Basket Analysis is one of the most important tools that analyze and transfer the data to understandable form, by analyzing purchases that commonly happen together and detecting unusual patterns. The following proposal will view the project goals, purposes, methodologies, tools, process, progress reports and conclusion.