Customer Relationship Management System for Sokkar Banat Store
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Date
2022
Authors
Qaseem, Duaa
Daraghmeh, Roza
Nazzal, Tamara
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Abstract
Many companies today tend to organize their relationships with customers to gain customer satisfaction, implement their requests as quickly as possible, and attract more customers.
Therefore, it is important to use a customer management system (CRM) to define practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention, and driving sales growth.
We created on-line store to facilitate the purchase process and choose the right products for the customer "explaining all the product details in the online store"
In addition to that, we use marketing in order to attract new customers and make them regular customers. This is achieved by using the Facebook page for advertisements, and using segments to classify customers and target them according to advertising campaigns.