Implementation of Quality Function Deployment in Cartoon Industry
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Date
2018-05
Authors
Shakhshir, Asala
Badran, Amnh
Qasrawi, Ahd
Radad, Reham
Saadeh, Saja
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Abstract
The aim of this project is to build a structured approach to product development through the House of Quality (HOQ) with application to carton products in the National Cartoon Industry Company Ltd. (NCI).
The project procedure and Quality Function Deployment (QFD) implementation process was started by identifying customer’s requirements and expectations from NCI cartoon products and their importance. Various relationships between these expectations and the corresponding technical requirements to satisfy them were determined in addition to the correlation between technical requirements themselves. To recognize the real differences between NCI products and the competitor’s products, a planning matrix was its customer base and indeed expand it for the future. In fact, QFD is a methodology for measuring and analyzing evaluation indicators by their relationship matrix
Quality function deployment (QFD) is a method developed in Japan beginning in 1966 to help transform the voice of the customer [VOC] into engineering characteristics for a product , the original developer, described QFD as a "method to transform qualitative user demands into quantitative parameters, to deploy the functions forming quality, and to deploy methods for achieving the design quality into subsystems and component parts, and ultimately to specific elements of the manufacturing process. The author combined his work in quality assurance and quality control points with function deployment used in value engineering.
In this Project, we have aimed to apply QFD in Al-Wataniya National Cartoon Factor which is one of few cartoon factories here in Palestine and has a fine market share between the others in the same industry, although the political issues and enclosures which leads to difficulties in maintaining a stable level of performance.