Lojayn Accessories e-Marketing

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Alzeer, Raghad
Abuhijleh, Hanaa
Shawahneh, Tala
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The graduation project discusses e-marketing in the Lojayn accessories store, which is located in Barta'a in the occupied interior. It offers products of accessories, shawls and bags, and provides delivery service. The store targets females from 18 to 45 years old. Based on the study of the target group and its location on the Internet, we analysed the current situation and competitors in social networking sites based on analyzes of scientific sites.It turns out that our presence on the Internet is weak, and the available social networking sites are limited.We have followed methods for improvement and development based on the results of the study and monitoring performance using various analytical tools. We were able to reach results that show the extent of improvement, solving previous problems, our spread on social networking sites, and the formation of a competitive advantage