Feasibility Study to Establish a Cloud Kitchen in West Bank
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Date
2023-07-03
Authors
Aseel Mayaleh
Rawan Yasser
Linda Othman
We’am Moneer
Journal Title
Journal ISSN
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Abstract
abestract
The restaurant sector in the West Bank is constantly increasing, as there are more than
5,000 restaurants and cafes in Palestine, and the reason for this increase is that the capital
to establish the restaurant returns quickly, due to the increasing demand for this service
investors prefer to invest in the restaurant sector, in addition to the fact that this sector has
become linked Significantly to the delivery sector, where most restaurants provide
takeaway service.
Customers go to restaurants not only for the purpose of food, they also go to enjoy the
place, which makes the owners choose places for their restaurants with a distinctive
location, well-known in the area, and a comfortable interior decoration which increases
the fixed cost. With the increase in delivery requests and the lack of coordination
between restaurants, as meals from different restaurants going to the same area are not
delivered together, this leads to pressure on the traffic system and thus the delay in food
delivery. Because the two types of customers (restaurant customers and delivery
customers) share the same kitchen that prepares the food for them, they face the problem
of delays in receiving food; i.e. longer lead time.
The solution is to establish a central cloud kitchen divided into small spaces; each space
is allocated for certain restaurant name to prepare the requests of delivery customers. The
proposed kitchen is based on the idea of having all the restaurants in this cloud sharing
one mobile application; so that customer orders can be received simultaneously by the
different member restaurants, orders are then to be prepared by the corresponding
member restaurants in the cloud kitchen, then orders sharing nearby address are to be
delivered together by a delivery company; which of course reduces the pressure on the
traffic system.
The presence of such a cloud kitchen reduces the load on the main restaurant branch, as
well as reducing the fixed cost in the delivery branch located in the Cloud Kitchen, thus
reducing the price of the meal for delivery customers; this leads to an increase in sales
and productivity. On both branches, main and cloud, the time between ordering and
receiving the meal (i.e. lead time) will be reduced.