Shobbek Lobbek Fashion

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Date
2016
Authors
Lamees, Maali
Bayan, Raddad
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Abstract
Due to the widely spreading of digital media, now a days consumers have access to information any time and any place they want it. In the past, the messages people got about your products or services came from you and consisted of only what you wanted them to know. Now, the digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences Today Mobile marketing allows you to reach a highly targeted audience and have direct marketing communication with a variety of different customer groups. Unlike other devices, mobile devices are mostly owned by one individual who carries their devices at all times. As a result, customers can check your marketing messages and campaigns in real time The aim of this project is to build an IOS mobile marketing application that will be built to save your money for both customer and investor. For example, as an investor the presentation of your product will be easy, you don’t need to pay to have anew shop in a strategic location, and you can present the sale in your products easily. More over as consumer you can choose the specifications of the product you want and locate the best offer in a cost effective way. Our app target customers will be as generic as possible, meanwhile we will focus on fashion products where in the future it can include various products targeted other customer segments in order to let the application to spread more and more.
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