(2022) Haj Ali, Alaa; Abu Salah, Tala; Dwikat, Anaal; Raya, Dwikat
The graduation project discusses e-marketing at Riyadh Abu Salah Auto Spare Parts
Company, the first branch is located in the industrial city of Jenin and the second branch
is in the town of Arraba, it provides various interior parts for various types of cars.. It
also provides a delivery service to nearby areas, the company targets males and
females from the age of (18 - 65) and car maintenance garages are also targeted.
Through our study of the current situation and analysis of its status through multiple
tools and different methodologies, we found that it faces a significant weakness in its
presence on social media. The company's status is presented on social media.
We were able to improve the company's current situation on social media, expand its
reach, and solve some of the previous problems the company was facing.