Management Information Systems

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https://hdl.handle.net/20.500.11888/10131

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Browsing Management Information Systems by Author "Abdallah Al-Sharif"

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    Digital Horizons: Transforming Abu Zahra Electronic Company with an Innovative E-Marketing & E-Commerce System & UI Design For mobile App
    (2024-02-05) Maram Hamed; Youns Abu Zahra; Abdallah Al-Sharif
    Executive Summary: Abu Zahra Electronics Company was established in 1984 in Nablus, Palestine, and began selling and maintaining electronic spare parts and selling wholesale and retail. The graduation project, “Digital Horizons: Transforming Abu Zahra Electronic Company with an Innovative E-Marketing & E-Commerce System & UI Design For mobile App,” is dedicated to revolutionizing Abu Zahra Electronics through a comprehensive e-marketing strategy coupled with an innovative e-commerce framework. The primary objective is to catapult Abu Zahra Electronics to the forefront of the digital landscape by focusing on augmenting online visibility, optimizing user experience, and expanding market reach. Through this initiative, the project aims to position Abu Zahra as a leader in the digital domain, leveraging seamless integration of technology and commerce to redefine its market presence and embrace a future where innovation and e-commerce are paramount for sustained success. This effort endeavors to seamlessly integrate technology and commerce to redefine Abu Zahra's market presence. Through the enhancement of online visibility, optimization of user experience, and expansion of market reach, the project seeks to position Abu Zahra at the forefront of the digital landscape. By embracing innovation and e-commerce as indispensable components for success, this initiative aspires to reshape Abu Zahra's trajectory and pave the way for sustained growth in an increasingly digital-centric business environment.
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    E-Commerce Website & Mobile App UI Design For Abo Zahra Electronic Company
    (2024-06-30) Abdallah Al-Sharif
    Abu Zahra Electronics lacked an online presence, with no website to showcase their products or a mobile app to engage with customers. To address this issue, our project aimed to build and develop an e-commerce store for the company, focusing on enhancing customer experience, effectively displaying the company's products, and expanding the brand through a modern mobile app user interface. We followed a clear methodology focused on designing an attractive and user-friendly interface, while keeping customer satisfaction at the forefront. We started by designing the website and mobile app interfaces using specialized tools, emphasizing a seamless and engaging user experience. We managed the site continuously, conducting regular analytics to increase sales and brand awareness. These analytics included detailed reports on sales, website traffic, and user activity, providing valuable insights for performance improvement and future planning. The e-commerce store and mobile app interface were successfully developed, achieving all our initial goals. Our analyses of the created website yielded useful insights into user interaction, aiding us in providing recommendations for future enhancements. Additionally, we conducted comprehensive analyses of the website, resulting in detailed reports on sales, website traffic, and user activity. These insights provided valuable guidance for continuous improvements and effective strategic planning. We utilized a variety of tools and technologies. We used the WIX platform for building the website, which offers flexible and easy-to-manage site designs. Figma was used for designing the mobile app user interface, enabling interactive and sophisticated designs. Canva was used for preparing presentations and organizing content. Moreover, we employed innovative technological techniques to enhance creativity and develop the project in novel and distinctive ways. In conclusion, our project successfully established a strong and effective online presence for Abu Zahra Electronics, poised for real-world adoption and future development. This new presence will enhance customer experience, showcase products innovatively, and provide a robust foundation for growth and future development through meticulous analytical and strategic planning.