ASSESSING THE ADOPTION OF RENEWABLE ENERGY AND SUSTAINABLE PERFORMANCE: THE GOVERNMENTAL ROLE AS A MODERATOR

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Date
2023-02-16
Authors
Isra’ Waheed Mahmoud Salem
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Renewable energy has attained enormous attention in recent years due to the exhaustion of certain energy resources, and the pollution caused by fossil fuels. At the same time, the adoption of renewable energy sources (RESs) is a complicated process influenced by multifarious factors. Therefore, this study aims to investigate factors influencing consumers to adopt renewable energy in the Palestinian industrial and commercial sectors and their effect on sustainable performance, as well as the moderating effects of governmental role on the relationship between the adoption of RESs and sustainable performance. In addition, the extent of adoption of RESs, governmental role, and sustainable performance of industrial and commercial firms in Palestine. A quantitative method was used to collect data through questionnaires from 100 top managers. The data analysis was conducted using Smart PLS software to test hypotheses. The findings show that the adoption of RESs, sustainable performance, and government role are being implemented at a high level in Palestinian industrial and commercial sectors. Additionally, the findings support the positive relationship between the adoption of RESs and sustainable performance, where there is a positive relationship between the adoption of RESs and the government's role. Whereas, the relationship between the government's role and sustainable performance is not established. Further, the government's role is supported as a moderator between adopting RESs and sustainable performance. However, we believe that the results of this study may be useful for assisting the government, decision-makers, and those who provide equipment for renewable energy with a better understanding of the factors that affect consumers in adopting RESs. Besides, the knowledge of the government’s major and least effective policies that affect consumers for adopting this technology in industrial and commercial sectors in its entirety directs the Palestinian government to improve part of their strategy in terms of legal regulations and subsidies and to provide support and various facilities to encourage investment in renewable energy. Keywords: Government role; industrial and commercial sectors; renewable energy sources (RESs); sustainable performance.
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