THE ROLE OF SOCIAL RESPONSIBILITY PROGRAMS IN IMPROVING THE REPUTATION OF INSURANCE COMPANIES AND ENHANCING BRAND LOYALTY (TRUST INTERNATIONAL INSURANCE COMPANIES AS A MODEL)

dc.contributor.authorKahla, Rasha
dc.date.accessioned2022-10-17T05:58:41Z
dc.date.available2022-10-17T05:58:41Z
dc.date.issued2022-03-22
dc.descriptionThis study aims to identify the role of social responsibility programs in improving the reputation of insurance companies and enhancing brand loyalty (Trust International Insurance companies as a model). Also, it aims to identify the impact of study variables such as gender, educational qualification, nature of work, and place of residence on improving the reputation of insurance companies and enhancing brand loyalty . In order to achieve the goal of the study, the researcher has developed a questionnaire consisting of (45) items divided into three areas, then distributed it to a sample of (167) clients of Trust International Insurance companies who were selected by the stratified random method, and after they were compiled. They were coded and entered into the computer and processed statistically using a program Statistical package for social sciences (spss) and its validity and reliability were measured. The results of the study indicate a significant response degree in the total score and in the two fields of study on the role of social responsibility programs in improving the reputation of insurance companies and enhancing brand loyalty in Trust International Insurance companies. Furthermore, there is a presence of large percentages of the extent of the knowledge of Trust International Insurance Company clients in the company’s social responsibility programs. In fact, there are no statistically significant differences at the level of significance (α ≥ 0.05) between the response averages. The members of the study sample started towards the role of social responsibility programs in improving the reputation of insurance companies and enhancing brand loyalty in Trust International Insurance companies due to the variables (gender, educational qualification, nature of work, and place of residence.). In light of the results of the study, the researcher suggested a set of recommendations including the need to raise the level of knowledge of Trust International Insurance Company's clients in the company's social responsibility programs. In addition to conducting more studies on this topic.en_US
dc.description.abstractThis study aims to identify the role of social responsibility programs in improving the reputation of insurance companies and enhancing brand loyalty (Trust International Insurance companies as a model). Also, it aims to identify the impact of study variables such as gender, educational qualification, nature of work, and place of residence on improving the reputation of insurance companies and enhancing brand loyalty . In order to achieve the goal of the study, the researcher has developed a questionnaire consisting of (45) items divided into three areas, then distributed it to a sample of (167) clients of Trust International Insurance companies who were selected by the stratified random method, and after they were compiled. They were coded and entered into the computer and processed statistically using a program Statistical package for social sciences (spss) and its validity and reliability were measured. The results of the study indicate a significant response degree in the total score and in the two fields of study on the role of social responsibility programs in improving the reputation of insurance companies and enhancing brand loyalty in Trust International Insurance companies. Furthermore, there is a presence of large percentages of the extent of the knowledge of Trust International Insurance Company clients in the company’s social responsibility programs. In fact, there are no statistically significant differences at the level of significance (α ≥ 0.05) between the response averages. The members of the study sample started towards the role of social responsibility programs in improving the reputation of insurance companies and enhancing brand loyalty in Trust International Insurance companies due to the variables (gender, educational qualification, nature of work, and place of residence.). In light of the results of the study, the researcher suggested a set of recommendations including the need to raise the level of knowledge of Trust International Insurance Company's clients in the company's social responsibility programs. In addition to conducting more studies on this topic.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.11888/18083
dc.language.isootheren_US
dc.publisherAn-Najah National Universityen_US
dc.subjectSocial responsibility, insurance companies, trust company, brand loyalty.en_US
dc.supervisorDr. Moeen Fathi Koaen_US
dc.titleTHE ROLE OF SOCIAL RESPONSIBILITY PROGRAMS IN IMPROVING THE REPUTATION OF INSURANCE COMPANIES AND ENHANCING BRAND LOYALTY (TRUST INTERNATIONAL INSURANCE COMPANIES AS A MODEL)en_US
dc.title.alternativeTHE ROLE OF SOCIAL RESPONSIBILITY PROGRAMS IN IMPROVING THE REPUTATION OF INSURANCE COMPANIES AND ENHANCING BRAND LOYALTY (TRUST INTERNATIONAL INSURANCE COMPANIES AS A MODEL)en_US
dc.typeThesisen_US
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