Water Screen

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Date
2012
Authors
Anas M. N. Khraim
Mahmoud A. M. Sharaf
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Abstract
Since advertising is an important form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action, we can find a large number of firms that compete to provide the best and most attractive advertisement. Most commonly, the desired result is to drive consumers behavior with respect to a commercial offering, and thats why the firms keep looking for new innovative ways to market their products.Our project comes with a new idea of advertising- other than the traditional ideas like boards, buses and advertising screens which is considered as an effective brilliant way to attract customers in different age to see the advertisement and get its message. This idea is using falling water by controlling an array of valves to open and close in a special manner to form shapes or writing as water falls down.Moreover, the project achieves the competitive advantage with a special idea and low cost (including fixed, variable and operating costs) comparing with the other advertising projects available, and thats because our project is based on using water to advertise without the need of any tools (like sheets, paints and expensive hardware) used in those advertising projects.Additionally, we find that our project is an excellent mean of entertainment especially in summer when the weather is hot. Using such project can give a beautiful view and moisten the air in the place, and of course its an attractive advertisement as well.
Since advertising is an important form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action, we can find a large number of firms that compete to provide the best and most attractive advertisement. Most commonly, the desired result is to drive consumers behavior with respect to a commercial offering, and thats why the firms keep looking for new innovative ways to market their products. Our project comes with a new idea of advertising- other than the traditional ideas like boards, buses and advertising screens which is considered as an effective brilliant way to attract customers in different age to see the advertisement and get its message. This idea is using falling water by controlling an array of valves to open and close in a special manner to form shapes or writing as water falls down. Moreover, the project achieves the competitive advantage with a special idea and low cost (including fixed, variable and operating costs) comparing with the other advertising projects available, and thats because our project is based on using water to advertise without the need of any tools (like sheets, paints and expensive hardware) used in those advertising projects. Additionally, we find that our project is an excellent mean of entertainment especially in summer when the weather is hot. Using such project can give a beautiful view and moisten the air in the place, and of course its an attractive advertisement as well.
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