Home Grown Craft Community Platform

Raghad Eid; Bayan Futyan

Home Grown Craft Community Platform

dc.contributor.author	Raghad Eid
dc.contributor.author	Bayan Futyan
dc.date.accessioned	2026-06-29T05:49:47Z
dc.date.issued	2026-06-15
dc.description	__
dc.description.abstract	The rapid growth of digital marketplaces has created new opportunities for promoting local handmade products; however, many artisans still face challenges in reaching customers, managing their businesses efficiently, and participating in exhibitions through a unified digital platform. To address these challenges, this project presents HomeGrown, an integrated cross-platform marketplace designed to connect customers, artisans, exhibition owners, and administrators within a single responsive environment. The platform was developed using Flutter for the frontend and Laravel for the backend, with MySQL used for data management and Firebase services providing real-time messaging and push notifications. HomeGrown combines e-commerce functionality with social networking features, allowing users to browse and purchase handmade products, communicate through real-time chat, share stories and posts, follow artisans, submit ratings and comments, and participate in community interactions. To enhance the user experience, the platform incorporates an AI-inspired personalized recommendation system based on a hierarchical scoring algorithm that analyzes user interactions and preferences to generate customized product feeds. In addition, a rule- based Business Insights module provides artisans with intelligent recommendations derived from sales performance, customer engagement, and stock availability. The system also supports exhibition management, promotional offers, analytics dashboards, and comprehensive administration tools for monitoring platform performance. The implemented platform successfully achieved its intended objectives by integrating multiple services into a unified ecosystem that supports local artisans, improves customer engagement, and simplifies exhibition and business management. The results demonstrate the feasibility of combining e-commerce, real-time communication, data analytics, and intelligent recommendation techniques to create a scalable and practical digital marketplace that contributes to the promotion and sustainability of local handmade products.
dc.description.sponsorship	__
dc.description.statementofresponsibility	many enterpreneurs and small business owner stuggle to promote their projects, reach a larg audience,and manage their products effectively from one plase.
dc.description.tableofcontents	.2 Objectives The main objective of this project is to design and develop HomeGrown, an integrated digital platform that connects artisans, customers, exhibition owners, and administrators within a unified environment that supports the promotion, management, and sale of handmade products while enhancing communication and user engagement. The specific objectives of the project are as follows: For Customers  Enable customers to discover and browse handmade products through an intuitive and user-friendly interface.  Allow customers to search for products and artisans efficiently.  Provide customers with the ability to place orders and track their purchases.  Enable direct communication between customers and artisans through a real- time messaging system.  Allow customers to explore exhibitions and express interest in attending them.  Provide personalized product recommendations based on user interactions and preferences. For Artisans  Enable artisans to create and manage their product listings.  Provide tools for managing orders and customer interactions.  Allow artisans to participate in exhibitions and respond to invitations.  Provide analytics and performance insights to support business growth.  Enable artisans to communicate directly with customers through an integrated chat system. For Exhibition Owners  Allow exhibition owners to create, manage, and promote exhibitions.  Enable exhibition owners to discover artisans and send participation invitations.  Provide tools for managing participation requests and exhibition activities. For Administrators  Provide administrators with a comprehensive overview of platform activities.  Enable monitoring and management of users, products, exhibitions, and orders.  Generate analytical reports and platform statistics.  Support effective decision-making through growth and performance insights.
dc.format.medium	Software
dc.identifier.citation	--
dc.identifier.other	12112220
dc.identifier.uri	https://hdl.handle.net/20.500.11888/21099
dc.language.iso	en
dc.publisher	Dr. Emad Natsha
dc.relation.ispartofseries	--; --
dc.subject.classification	Other
dc.supervisor	Dr. Emad Natsha
dc.title	Home Grown Craft Community Platform
dc.title.alternative	--
dc.type	Graduation Project
person.telephone	+972595652537