THE IMPACT OF TOTAL QUALITY MANAGEMENT ON PROJECT PERFORMANCE: THE MEDIATING ROLE OF ORGANIZATIONAL WILLINGNESS FOR ARTIFICIAL INTELLIGENCE IN THE AEC SECTOR IN PALESTINE
| dc.contributor.author | Rommaneh, Al Hareth | |
| dc.date.accessioned | 2025-10-01T11:40:04Z | |
| dc.date.available | 2025-10-01T11:40:04Z | |
| dc.date.issued | 2025-09-02 | |
| dc.description.abstract | This research explores the relationship between the Total Quality Management (TQM) and the performance of projects in the architectural, engineering, and construction (AEC) companies in Palestine, focusing on the mediating role of the organizational willingness in adopting Artificial Intelligence (AI). Although TQM has been linked for a long time with efficiency and competitiveness, research on the intersections of TQM and new technologies is currently understudied, particularly in fragile economies like Palestine. The research problem comes from the steady challenge of the Palestinian AEC firms in providing high quality results under conditions of limited resources, political uncertainty, and pressure to stay competitive. To fill this gap, the study was initiated as a mixed-method design. A structured questionnaire was distributed to 120 respondents from AEC firms and the data were analyzed using a statistical analysis method called Structural Equation Modeling (Smart-PLS). In addition, semi-structured interviews with managers and practitioners were conducted to complement and place the quantitative results in context. The results show that the TQM practices have a significant effect in project performance, both directly and indirectly in terms of organizational willingness to adopt AI. The addition of the "results" dimension to TQM was found to be useful in strengthening the explanation of both performance outcomes, thus tying quality practices with measurable indicators of success. Theoretically, the research contributes to the application of the Resource-Based View (RBV) and Contingency Theory through the demonstration of an interaction between internal quality capabilities and external pressures to shape AI readiness and, finally, performance. Practically, it serves as a guide to Palestinian AEC firms and policy makers looking to boost resilience and competitiveness. The recommendations point out the need for embedding quality principles and building readiness for digital transformation, providing a pathway for achieving better project results in a challenging environment. | |
| dc.identifier.uri | https://hdl.handle.net/20.500.11888/20456 | |
| dc.language.iso | en | |
| dc.publisher | An-Najah National University | |
| dc.supervisor | Morrar, Rabeh | |
| dc.title | THE IMPACT OF TOTAL QUALITY MANAGEMENT ON PROJECT PERFORMANCE: THE MEDIATING ROLE OF ORGANIZATIONAL WILLINGNESS FOR ARTIFICIAL INTELLIGENCE IN THE AEC SECTOR IN PALESTINE | |
| dc.title.alternative | أثر إدارة الجودة الشاملة على أداء المشاريع: الدور الوسيط للرغبة التنظيمية في استخدام الذكاء الاصطناعي في قطاع الهندسة المعمارية والبناء في فلسطين | |
| dc.type | Thesis |