THE ROLE OF PUBLIC RELATIONS DEPARTMENTS IN PALESTINIAN UNIVERSITIES OF AN-NAJAH NATIONAL AND BIRZEIT UNIVERSITIES IN COMMUNICATING WITH FACULTY MEMBERS
| dc.contributor.author | Omari, Rana | |
| dc.date.accessioned | 2022-10-13T05:43:29Z | |
| dc.date.available | 2022-10-13T05:43:29Z | |
| dc.date.issued | 2022-03-10 | |
| dc.description | Thise study aimss at identifying thethe role of public relations departments in Palestinian universities in communicating with faculty members: An-Najah National Universities and Birzeit as a model. It also aimed to identify the impact of some variables such as: (gender, place of residence, age, years of experience, and university). The researcher used the quantitative and qualitative descriptive analytical method، and developed a questionnaire consisting of 6 domains, and the questionnaire consisted of (43) items, distributed to a sample of (335) faculty members, chosen by the "available sample" method, and its validity and reliability were measured. The researcher also used the interview tool، which contains (6) questions, and the study reached the following results: It was found that there is a real and tangible role for public relations at An-Najah University and Birzeit, where the public relations function is one of the important functions that are carried out in the affairs of employees working in universities, and that The total degree of satisfaction with the role of public relations in promoting the affiliation of faculty members to the university was very high, as it was found that there were statistically significant differences at the level of statistical significance (α≤.05) between the average responses about the role of public relations departments in Palestinian universities in communicating with Faculty members: An-Najah National Universities and Birzeit as a model according to the variable years of experience, in favor of those who have experience of 10 years or more. There are statistically significant differences at the level of statistical significance (α≤.05) between the average responses about the role of public relations departments in Palestinian universities in Communication with faculty members: An-Najah National Universities and Birzeit as a model according to the age variable, in favor of the age group 45 years and over, in light of the results of the study, the researcher suggested a number of recommendations that were As follows: The researcher recommends the administrations of the two universities (An-Najah and Birzeit) to employ the concept of the public relations function in the right way, and it is necessary for the administrations of the two universities (An-Najah and Birzeit) to rely on the real public relations function in the administration, which is represented in research, study, planning, coordination and evaluation | en_US |
| dc.description.abstract | Thise study aimss at identifying thethe role of public relations departments in Palestinian universities in communicating with faculty members: An-Najah National Universities and Birzeit as a model. It also aimed to identify the impact of some variables such as: (gender, place of residence, age, years of experience, and university). The researcher used the quantitative and qualitative descriptive analytical method، and developed a questionnaire consisting of 6 domains, and the questionnaire consisted of (43) items, distributed to a sample of (335) faculty members, chosen by the "available sample" method, and its validity and reliability were measured. The researcher also used the interview tool، which contains (6) questions, and the study reached the following results: It was found that there is a real and tangible role for public relations at An-Najah University and Birzeit, where the public relations function is one of the important functions that are carried out in the affairs of employees working in universities, and that The total degree of satisfaction with the role of public relations in promoting the affiliation of faculty members to the university was very high, as it was found that there were statistically significant differences at the level of statistical significance (α≤.05) between the average responses about the role of public relations departments in Palestinian universities in communicating with Faculty members: An-Najah National Universities and Birzeit as a model according to the variable years of experience, in favor of those who have experience of 10 years or more. There are statistically significant differences at the level of statistical significance (α≤.05) between the average responses about the role of public relations departments in Palestinian universities in Communication with faculty members: An-Najah National Universities and Birzeit as a model according to the age variable, in favor of the age group 45 years and over, in light of the results of the study, the researcher suggested a number of recommendations that were As follows: The researcher recommends the administrations of the two universities (An-Najah and Birzeit) to employ the concept of the public relations function in the right way, and it is necessary for the administrations of the two universities (An-Najah and Birzeit) to rely on the real public relations function in the administration, which is represented in research, study, planning, coordination and evaluation | en_US |
| dc.identifier.uri | https://hdl.handle.net/20.500.11888/18064 | |
| dc.language.iso | other | en_US |
| dc.publisher | جامعة النجاح الوطنية | en_US |
| dc.subject | Public Relation, Communication, Palestinian Universities, Faculty Members, Inner audience. | en_US |
| dc.supervisor | Farid Abdel Fattah Abu Dhair | en_US |
| dc.title | THE ROLE OF PUBLIC RELATIONS DEPARTMENTS IN PALESTINIAN UNIVERSITIES OF AN-NAJAH NATIONAL AND BIRZEIT UNIVERSITIES IN COMMUNICATING WITH FACULTY MEMBERS | en_US |
| dc.title.alternative | THE ROLE OF PUBLIC RELATIONS DEPARTMENTS IN PALESTINIAN UNIVERSITIES OF AN-NAJAH NATIONAL AND BIRZEIT UNIVERSITIES IN COMMUNICATING WITH FACULTY MEMBERS | en_US |
| dc.type | Thesis | en_US |