OBSTACLES TO THE APPLICATION OF SYSTEMS THEORY IN PUBLIC RELATIONS DEPARTMENTS AT PALESTINIAN UNIVERSITIES
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Date
2023-07-23
Authors
Mohammad Tareq Alhaj
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Abstract
This study aimed to identify the obstacles to the application of Systems Theory in the public relations departments in Palestinian universities from the point of view of its employees, through a questionnaire designed for this purpose. The data was analyzed statistically using the SPSS program, the arithmetic mean and standard deviation of the values reported by the respondents to assess and know the degree of obstacles in the application of systems theory. The effect of the variables related to their characteristics such as gender, specialty, years of experience, number of courses, job title and type of university on the degree of approval chosen by the sample members was also studied.
The study has concluded that financial obstacles were ranked first, followed by administrative, social, and human obstacles. One of the main recommendations is the necessity of allocating financial resources within the budgets to establish administrative systems that serve the university's objectives. Additionally, there should be a greater focus on feedback received from public relations staff in Palestinian universities.
Keywords: System theory, obstacles, public relations departments, Palestinian universities.