Purchasing Intention and Adoption of Electric Vehicles and their Impact on Sustainability in the West Bank
The electric vehicles (EV) market grew rapidly in the previous decade. Based on the extended theory of planned behavior (TPB), the purpose of this study is to identify the factors affecting the EV intention of purchase and adoption in the West Bank, Palestine, and to investigate the EV economic, environmental, and social sustainability purchase behaviour aspects. Mixed research approach was adopted by conducting unstructured interviews and survey. A survey was conducted among potential consumers in the West Bank. In total, 384 survey responses were obtained from EV owners and non-EV owners. This study used Partial Least Squares Structural Equation Modeling (PLS-SEM) tool for empirical analysis. The results showed that environmental concerns, subjective norms, cognitive status, incentive policies, and product perception all have significant positive effects on consumers’ intentions to purchase EVs in the West Bank. Moreover, the attitudes mediate the relationship between environmental concerns and consumers’ intentions to purchase EVs. However, perceived behaviors control has no significant impact on purchasing intention. The path coefficients test revealed that EV purchase behavior had a positive influence on the economic, environmental, and social sustainability aspects. These results can guide policymakers in improving transportation policies, and open the door for further research in consumer behaviour towards this emerging technology.