Graduation Project
Management Information System Department
Abu Zahra Electronics
(E-Marketing, E-Commerce, and UI Design for mobile App)
Supervised By: Dr. Maher Arafat
 Prepared By:        Maram Hamed
                                  Younes Abu Zahra
                                  AbdAllah al-sharif
2023/2024
1


Table Of 
Content
Introduction
Objectives of  the project
 Previous status
E-marketing strategies and implementation for social media Goals and Strategy 
Abu Zahra Website 
Brainstorm
2
UI Design for mobile App


Introduction

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Established in 1984 in Nablus, Palestine
began selling and maintaining electronic spare parts and selling wholesale and retail

A comprehensive provider of electrical, electronic, and cellular devices and accessories


 Objectives of the project:

Developing and Implementing digital marketing strategies through social media
Building an online store 
UI Design for mobile 
App
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Previous state of Abu Zahra
A new Facebook page and weak interaction
They don't have an Instagram page
They don't have an online store
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E-marketing strategies and implementation of social media:
Feedback & Customer Expectation
Increasing engagement through content
Social Media Pages Analysis
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Posting scheduling
Automation
Paid Advertising
E-marketing strategies and implementation of social media(cont'd):
7




WhatsApp Button 
Price transparency

E-marketing strategies and implementation of social media(cont'd):
8


Studying the market from four aspects:

1- Geographically, we target people in Palestine, specifically we are expanding and present in the West Bank in the city of Nablus.

Tool Use
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Studying the market from four aspects:

2-Type of the market: we belong to the consumer.

3-The economic condition of the population (the target audience)
is divided into three sections: A, B, and C.

our policy is designed to include all three sections, we focus specifically on the C category due to an easy-to-pay payment system, for example, our approach is in line with their preferences and needs, especially through our installment bill.
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Studying the market from four aspects:

4- Target Audience: Young women and men between 25-34 years old are the groups who want to buy electrical appliances.
Tools Use
iconosquare
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Social Media Statistics in Palestine:


Tools Use
&
&
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Our Competitors Analysis:


Tool Use
13


Feedback  & Customer Expectation:

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Feedback  & Customer Expectation(cont'd):

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Increasing engagement through content:

Befor
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Increasing engagement through content:

Tools Use
After
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Increasing engagement through content:

According to people's interests and season
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Increasing engagement through content:

According to people's interests and season
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Increasing engagement through content:

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Paid Advertising:
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Paid Advertising (some results):
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Posting On The “Golden Time”:

Tool Use
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Posting scheduling:
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Automatic Reply:

Tools Use
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Automatic Reply:

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Automatic Reply:

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Price Transparency:

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WhatsApp Button For Contact:
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Results of marketing stratigy:
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Results of marketing stratigy:
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E-commerce website for AbuZahra Electronics :
32


UI desgin for mobile app:
33


Thank you! 
Any Question?
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