By : Abd Alrahman Masri Fairouz Dabeek Yasmin Aslan AN-Najah National University Table Of Contents 1 2 3 4 5 6 7 8 9 10 Problem Statement رvision&mission Objectives proposed soluation project scope Conclusion Website featuers Introduction Tools Future Plans 11` Introduction Palmas RealEstate is a digital real estate brokerage startup founded by: Abdalrahman Al‑Masri, Fairouz Dabeek, and Yasmeen Aslan. Our platform aims to deliver a unified online property listings space for the Palestinian real estate market, with updated listings, visit bookings. Utilizing CRM integration, ERP accounting, and analytics to enhance efficiency, transparency, and customer satisfaction. 01 02 vision mission To become Palestine’s leading digital real estate platform by transforming the traditional market into a smart, seamless, and trustworthy experience. To simplify property buying, selling, and renting by providing a unified digital system powered by automation, data, and customer-centric tools. Problem Statement Why does Palestine still rely on slow, manual, and disconnected tools in such a fast-growing real estate market?" 01 02 03 Market Challenges Manual Work Issues Existing Platforms (e.g., Shobiddak) Objectives Digital Foundation Smart & Organized System Customer-Centric Innovation Proposed Solution We built a real estate profesional website using WordPress that allows people in Palestine to sell, buy, or rent properties easily and efficiently. The platform replaces traditional, manual methods with a modern, digital experience — making real estate processes faster, more organized, and accessible online Project Scope Our project focuses on creating a digital real estate platform in Palestine that allows users to: Sell, buy, and rent residential or commercial properties Operate fully online via a WordPress-based website Serve both individuals and businesses Cover key cities across Palestine Provide verified listings and easy communication Core Features Responsive and user-friendly website Categorized search with images, videos, and 3D tours Property submission form & verified listings Online booking system with real-time confirmation User accounts with wishlist and personalized suggestions Multilingual interface with built-in translation Google Maps integration for real-time directions Smart Systems AI-powered property recommendations ERP system for commission tracking & financial reporting CRM integration for client follow-up and segmentation AI chatbot for instant 24/7 responses Live chat support for complex inquiries Admin & Analytics Real-time admin dashboard Performance and KPI tracking Insights on traffic, bookings, and user behavior TOOLS WooCommerce WP ERP Hub Spot Google Site Kit Elementor Formspree All in one SEO Real Estate Pro Forminator Chatbase Airtable wordpress OUR WEBSITE Home Page About us About us Agent More details Property Rent&Buy More details SELL Request a tour and interview to view the property Schedule a Property Tour Customer details Form analysis OUR EXCLUSIVE SERVICES More details MAPS 01-Geomolg 02-Mstkshf Google map 03 AI Chat System Artificial intelligence training Technical support or customer service translation service Before After ACCOUNTS AND ADMINISTRATOR ACCOUNTS My account My wishlist ADMIN STREETER FEATURES ON THE FRONT-END OF THE SITE Add properties for rent Add properties for Sell Controlling registered user accounts ERP System REAL ESTATE WAREHOUSE Clients information Deals information REAL ESTATE WAREHOUSE ANALYTICS ANALYTICS WEBSITE ANALYTICS Interaction analyses Page analytics MARKETING 1-SEO 2-Social media MARKETING ANALYTICS Facebook Analytics Facebook Post Analytics Tiktok Analytics Instagram Analytics Palmas RealEstate successfully addresses key challenges in Palestine’s real estate sector by offering a modern, digital-first platform that simplifies property listing, enhances communication, and automates key brokerage processes. Through innovation and user-centered design, we’ve laid the foundation for a smarter and more efficient real estate experience in the local marke Conclusion Future Plans 01 mobile application for iOS and Android 02 Introduce automated contract generation & e-signatures 03 Covering all local cities in Palestine 04 Adding an educational blog within the platform featuring informative content about property buying, selling, contracts, real estate financing, and more. 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