Graduation project
Lojayn Accessories e-Marketing
Supervised by :
Dr.Ahmad Shraideh
Group Members
Raghad Alzeer
Hanaa Abuhijleh
Tala Shawahneh
Faculty of Engineering and Information Technology 
MIS department



Introduction 
  Lojayn Accessories
located in Barta'ah 
Activity 
High-quality hijabs, bags , perfumes, and accessories.
It provides a delivery service to all Palestinian cities.


 













The project objective
Develop an e-marketing plan.
Improve the store's presence in social media and online.
Expand in new places where our target group is located.



Analysis
Enhancement
Extending
Action plan



Different posts types
Engagement

Our Competitors

Analysis












Limited presence on social media
- Number of followers = 960
Analysis



Limited presence on social media
Total number of followers: 2406







Analysis



Solutions:
Facebook and Instagram development.
Content Enhancement  .
Extended on social media presence.



We are social , IPOKE


Facebook & Instagram development




Facebook and Instagram development
Paid Advertisments.
Communicating with influencers. 
Invite friends.






Paid Advertisments




Facebook and Instagram development




Influencers
Invite friends




Facebook and Instagram development 














Results



Content Enhancment.
Schedule posts 
Advertisements & hashtag
Design 
Educational Content
Customer Tracking





Schedule posts 
 Content Enhancement 

Description


Advertisements & hashtag



 Content Enhancement 





Design
 Content Enhancement


Educational Content 



Content Enhancement 




Customer Tracking


Content Enhancement 


Results










Most interactive posts


Content Design
And use the hashtag

Results




Results











Enhancment 
Auto Reply to messages






Extending on social media.








Extending on social media.
 snapchat account
Subscribers : 331
Stories views: 696




Extending on social media.






Create a website.
The site aims to display  products to customers



Future plan
Activate YouTube and Tiktok.
Activate SEO.
Expand our website to sell products.



Thank You



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